#70 Don’t Tell Me, Show Me
Don’t Tell Me, Show Me. Recently, I was reminded of this lesson delivered by my sixth grade science teacher, Mr. Donche. I had been writing a strategic brief and ended up with 10 pages I didn’t want to look at. Then I remembered Pinterest and started making a visual brief of strategic opportunities. Genius. A picture is worth a thousand words.
In Mr. Donche’s science class we didn’t just talk about science, we experimented with it, ripping open seed pods, dissecting worms, and making portfolios collections of our of dried leaves & pressed flowers and our hand-drawings of mitochondria & mycelium. We got our hands dirty and learned. It was more fun than rote memorization from our assigned texts. [Another reason his lesson might have stuck with me: He wore a crazy white-haired wig and he looked like Andy Warhol. Rumor has it that all of his hair was blown off in college science lab experiment gone bad.]
360 Degree Storytelling
Sometimes when you’re hashing out ideas with your team, you need to stop telling and start showing. Scrap the mountain of words and check out Pinterest – a social media service that allows you to visually curate and categorize ideas and inspirations on boards and fill them with pictures from around the internet or from your own files.
It’s a collaborative tool where you and your team can share boards and turn them into visual stories to define problems, research opportunities, support brand design protocols and a million other applications in work and in life. Check it out and share what you think.
Think about it. In a few minutes, you can pull together visual stories representing historical precedents, future concept designs, examples from emerging economies, and number of social, cultural and economic pictures to create a 360 degree scan of issues past, present and future. The story your team creates can be used to build intuition about gluts and gaps in the market that your competitor might not see, therefore giving your company the edge.
Here are a few pinboards I made with ideas about the Future.
I predict self-driving cars with personality branding and kinetic energy generators are in our future.