Double Rainbow at COMMON Pitch

August 19, 2011 at the Boulder Theater in Boulder, Colorado

This summer I’ve been working in Boulder, CO at the Fearless Cottage with Alex Bogusky, Rob Schuham, Carmel Hagen, Jeff Oeth and other awesome people on COMMON, a start up designing a new brand of capitalism. The brains and creativity of these folks is refreshing. Working with them is, …whatever a way cool way to say “WAY COOL” is, it’s that.

One of my favorite projects so far was coaching the 10 teams of social venture entrepreneurs who took the stage at the COMMON coming out party, COMMON Pitch. The event took place on Friday, 8.19 at the Boulder Theater. After the Pitches, the band Tennis took the stage and rocked the house.

The teams came from all over—Norway, Germany, UK, New York City, Boston, San Francisco, & Boulder. Their social venture ideas were all over the map too—including responsible food, technology for emerging economies, and social media utilities.

Many came from a design background, so I worked with them on shaping their business strategy, delivery and storifying their presentation. They took it from there, went on stage to win over the 700 people in the audience with their charm and excitement. These awesome people worked their asses off, took a risk, and told the world about their venture. Later that night, they made lots of new friends, some who will help them take the next steps. I am so proud of them, what guts!

I’m a new MBA. Sometimes test-driving new-ish skills feels like breaking in new cool boots that pinch a little. But working with the Pitch entrepreneurs was like coming home, and that feeling was awesome. To know without a shadow of a doubt that the risk I took, two years of grueling 100 hour weeks at MBA school, were 100% worth it.

They say do what you love and it’s not work. This summer I found that elusive double rainbow. Totally worth it.

Read more about COMMON & COMMON Pitch in the New York TimesPSFK, Washington Post, Mashable, Next Web. The Denver Egotist, and the Elephant Journal.