#33 What Business Is All About and How It Interacts with Creative Strategy
1. Business is about people and relationships
2. Creative Strategy is Solving Problems To Create Value
3. Developing Language to Communicate Value
“The creative part of developing strategy is finding the sweet spot that aligns the firm’s capabilities with customer needs in a way that competitors cannot match given the changing external context – factors such as technology, industry, demographic, and regulations.”
The Strategic Sweet Spot. Should Long John Silver’s be a cheap Red Lobster or a fish McDonald’s?
“The wording of the strategy statement should be worked though in painstaking detail. In fact, the can be the most powerful part of the strategy development process. It is usually in heated discussions over the choice of a single word that a strategy is crystallized and executive truly understand what it will involve.”
Harvard Business Review, Mapping Your Competitve Position.