#17 Ask Why Five Times: Scott Bedbury + Brand Metaphysics + Happiness
Why does anyone do anything? Cause they want to be happy. The first day of MBA school at University of Oregon I was asked why decided to go to Oregon 5 times in a row by the same person. I gave a reasonable answer and another and another. Finally, I said I came here because I want to be happy. He finally stopped asking why.
Brands do have the metaphysical ability to make me happy. I feel great walking around in my Tom’s Shoes. I feel great riding my heavy steel JC Higgins bucket of bolts bicycle around Oregon. My friends in Brooklyn wish they lived in Portland for some undefinable reason. The cat’s cradle of metaphysical awe drew me here and it makes me happy.