#12 “These kinds of audacious ideas might just be what we need to break through the wretched logjam,” she said.

When big names put up big money on a risky venture, people sit up and pay attention.

That is what’s happening with wind energy on the Atlantic Seaboard now that Google has put up part of $5 billion dollars. Plus cred from the New York Times. This is an example of effective marketing to create buy in on the project from environmental groups.