#10 Australian Honda Commercial Feat. Hipsters + The F Word
This car commercial shows hipsters reading Haruki Murakami novels, shoving beer into an ice filled glove box, dropping the F bomb, and dissing the Arial typefont. It’s bold, daring, and has the finger on the pulse of hipsterdom.
This is something I’d like to see in America. But it might not happen soon for several reasons including:
1. Does the target market in American have the same sense of humor as the target market in Australia? Questionable. American culture is kind of prissy, especially compared to Australian culture.
2. From personal observation the highest concentrations of hipsters is in America live in cities where it doesn’t make sense to own a car. Cities are more expensive and there’s less physical space for cars. We ride bicycles, the subway, and the bus. Money is better spent on Pabst and at H&M.
3. Almost all the American hipsters I know including the ones in Brooklyn, don’t identify themselves as hipsters. Technically the ones in the commercial don’t either. So we’re safe there.
Q. Speaking of hipsters, how many hipsters does it take to change a lightbulb?
A. Oh, it’s a pretty obscure number. I’m sure you like, haven’t heard of it before.