#5 Mission Zero: Lifecycles of the Rich and Famous and Not
Say what? Even a homeless person in the U.S. has a larger carbon footprint twice as large as the worldwide average footprint.* This is terrible and weird. This fundamental divide makes brand planning for cradle-to-cradle products a pretty interesting opportunity (mind-twisting challenge) as market driven demand for sustainability continues to grow both globally and within the U.S.
What is cradle to cradle? It’s producing products with zero net carbon emissions. Find out more here: http://missionzero.org/
One company making progress in the cradle to cradle system is Interface Global, a cutting edge carpet brand. Check it out here: http://www.interfaceglobal.com/
*Footprint article: http://www.sciencedaily.com/releases/2008/04/080428120658.htm